Spotlight On: Laura Bradley
This summer, we’re shining a light on Laura Bradley from XT3 and the Archdiocese of Sydney. She is the digital media manager, producing content for XT3’s website. Laura discusses how she hopes to use media to, not only, encourage people to share the videos and podcasts that XT3 produces, but to also share the love of God.
What do you do?
I am the digital media manager of the Archdiocese of Sydney. I work on a Catholic youth website called www.xt3.com and we create Lent calendar apps, Advent calendar apps, videos, articles and podcasts about the Catholic Faith.
What is XT3 all about?
XT3 stands for Christ in the Third Millennium, which comes from a quote by Pope John Paul II when he spoke to young people and said that we need to be Christ in the third millennium. Our tagline is ‘Connect. Share. Build’.
We have an XT3 calendar and people can upload their faith events to the calendar, and that’s a way of connecting with Catholic events around the world. We encourage people to share our resources: RE teachers, youth ministers, or even young Catholics who like a video – (we encourage them) to share with others.
We want to build a better world. We’re encouraging people through apps like the Lent and Advent calendar apps with new features each day, challenging people to be better citizens and Christians, and to love one another like Jesus loved us.
What does an average day look like?
Currently, an average day is working on the xt3 lent calendar app. Each year, we create an app and a website, and each day you can journey with xt3 through Lent. A new feature, video or podcast about the faith is unlocked each day. So if you want to check that out go to www.xt3.com/lent.
You know that you’ve created a resource that’s being used, and that people are connecting with God through digital media and something that you’ve created.
What is a great day for you?
A great day for me is when we’ve worked really hard on a video, and we publish it, and then coming back to seeing that your audience really loves that video: it’s being shared on multiple platforms. You know that you’ve created a resource that’s being used, and that people are connecting with God through digital media and something that you’ve created. That’s really special.
What is a challenging day?
A challenging day is when you’re doing an interview and (filming) video around the city. There’s construction noise going on or something like that and it’s ruining your audio, and you know you’ve got a great talent or speaker or you’ve got the perfect line, but it’s been ruined by outside audio (which) can be frustrating. But that’s life.
Why did you choose this line of work?
I was actually a youth minister at my local parish and I was running youth groups and Bible Studies. I just finished my media degree and I really wanted to serve the Church in communications and media.
I really wanted to create online Australian content to share the faith, to share the Gospel message about Jesus. I found xt3.com, which was a youth website founded during World Youth Day 2008. So I started volunteering for xt3.com and the Archdiocese. A few months later they asked me to work for them, and so I’ve been in that position for seven years now.
What advice would you give to others interested in this line of work?
Keep practicing. Keep filming and editing videos. Every project that you do, you get better; you learn more skills.
Also be passionate about your faith. You can’t give what you don’t have, you need to have a strong faith and personal relationship with Jesus in order to be able to share that through digital media.
What kinds of skills or talent does someone need for this job?
The skills and talents somebody needs for this kind of job is to be creative, to have a good knowledge of their faith, to be enthusiastic and passionate.
(This kind of work would attract) someone wanting to know their faith, have a personal relationship with Jesus…be a creative thinker, and have lots of ideas. That would be a good starting point!
What is something only those in your industry would know?
Audio is really important! It’s really easy to take out your iPhone and film something. But having good audio can make or break a video. Invest in a good microphone or audio equipment if you want to create videos or podcasts.
We can’t give what we don’t have. So we have to make sure that we are spiritually topped up ourselves.
What role does faith play in your work?
The role that faith plays in our workplace is very important because we are evangelising to other people. We can’t give what we don’t have. So we have to make sure that we are spiritually topped up ourselves.
On a personal level, we go to mass, we are receiving the sacraments. As a team we pray before meetings, and we pray the Angelus together each day at 12pm. We also have mass in our building. Faith is really important for the work that we do at the Archdiocese of Sydney and especially for the website that we’re working on.